Beginning of operations
Rancho el 17 begins operations with 300 head of cattle, setting the goal of achieving national supremacy in meat quality.
Rancho el 17 The meat brand®, first registered beef brand in Mexico, turned beef from being a generic to a differentiated product.
Start of operations cutting plant
Rancho el 17 begins to market a wide variety of beef products in basic pieces under high vacuum, through the cutting and boning process.
START OF OPERATIONS OF TASTE BOUTIQUE DE CARNES
A Unique retail concept specializing in Rancho el 17 meat and food of the highest quality.
START OF EXPORT
Rancho el 17 begins its exports to the Japanese market with the Choice, Prime and Natural Beef quality programs.
Rancho el 17 is certified as a JAS (Japanese Agriculture Standard) company and has become the first and for many years the only company in America to have such certification.
FRANCHISES RANCHO EL 17
In Mexico City and Guadalajara the retail concept Rancho el 17 Sonora's Steak Boutique opens to the public, offering fine cuts of beef and pork and regional Sonoran products.